Retail trade in Moldova: the top 10 chains accounted for 1.55 billion euros
By the beginning of 2025, Moldovan retailers have expanded their retail networks to 940 stores operating under 32 brands – both local and international chains. This was announced by Maria Tita Hurduk, CEO of Modern Buyer, at the Retail, Distribution & FMCG Market industry forum.
At the same time, the greatest concentration is observed in Chisinau: 521 markets of almost all major retailers are located in the capital. Linella has invested the most in the growth of its chains – 122 stores nationwide, Local – 90 stores, Rogob – 65, Family Market – 41, Super Linella – 36, “Fidesco” – 31, “Cip Market” – 29, “Merci Gastronome” – 25, “Express Linella” – 22, “Supermarket N1” – 18, “Fourchette” -10, “Kaufland” – 9, “Bonus” – 8, “Pegas” and “Ocean Fish” – 7 points of sale each. The ten chains own 50% of the total number of stores in Moldova. Local was the fastest in growing its volumes, expanding its assets to 90 stores in 2025. “The total turnover of the top 10 chains in 2024 was 1.55 billion euros, 23.4% more than in 2023,” said Maria Hurduk. – The highest sales were recorded by Dragan Group, which owns the Linella group – 11.6 billion lei. Second place is held by Imensitate (local chain), with a turnover of 4.8 billion lei. Third place was occupied by Supermarket N 1, with 3.9 billion lei. Among the transnational operators, Metro Cash $ Carry had the highest sales – 3.2 billion lei.” According to Bogdana Gheorghe, director of the analytical company "RetailZoom", the consumer basket also records positive growth: it increased by 8% in terms of quantity and by 19% in terms of value. At the same time, the general consumer perception is that Moldova has one of the most expensive consumer baskets in Europe. In general, in 2024, the volume of chain sales increased, taking up 38% of the total turnover. At the same time, gas station stores have a more dynamic evolution (plus 8.3% in January 2025). Only one category of goods generates the most revenue in these points of sale - tobacco products (51.4%). As for the so-called traditional stores, they show the most frequent dynamics of price increases, while maintaining their share in the Moldovan retail market.
source: logos-pres.md
