{"id":11663,"date":"2026-07-14T14:39:35","date_gmt":"2026-07-14T12:39:35","guid":{"rendered":"https:\/\/totcapital.md\/?p=11663"},"modified":"2026-07-14T14:39:35","modified_gmt":"2026-07-14T12:39:35","slug":"cele-mai-valoroase-branduri-din-lume","status":"publish","type":"post","link":"https:\/\/totcapital.md\/ru\/cele-mai-valoroase-branduri-din-lume\/","title":{"rendered":"\u0421\u0430\u043c\u044b\u0435 \u0446\u0435\u043d\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0432 \u043c\u0438\u0440\u0435!"},"content":{"rendered":"

\u0423\u0441\u043a\u043e\u0440\u0435\u043d\u043d\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u043e\u0434\u043d\u043e\u043c\u0443 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0432 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0437\u0430 \u0432\u0441\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e, \u043f\u043e\u0434\u043d\u044f\u0432 \u043f\u043e\u0440\u043e\u0433 \u0434\u043b\u044f \u043f\u043e\u043f\u0430\u0434\u0430\u043d\u0438\u044f \u0432 \u0441\u043f\u0438\u0441\u043e\u043a 100 \u0441\u0430\u043c\u044b\u0445 \u0446\u0435\u043d\u043d\u044b\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 Kantar BrandZ 2026 \u0433\u043e\u0434\u0430 \u043d\u0430 \u0441\u0430\u043c\u044b\u0439 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c.<\/p>\n

\u041d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u00a0BrandZ Global Top 100<\/a>\u00a0\u0414\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442 \u043d\u043e\u0432\u044b\u0439 \u0440\u0435\u043a\u043e\u0440\u0434 \u0432 13,1 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0447\u0442\u043e \u043d\u0430 221,5% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443. \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 Kantar, \u0432\u044b\u0448\u0435\u0434\u0448\u0438\u0439 \u0443\u0436\u0435 \u0432 21-\u0439 \u0440\u0430\u0437, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u0432\u043a\u043b\u0430\u0434 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n

\u0421\u0430\u043c\u044b\u0435 \u0446\u0435\u043d\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0432 \u043c\u0438\u0440\u0435<\/h2>\n

\u0412\u043f\u0435\u0440\u0432\u044b\u0435 \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0442\u0440\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u0438 \u043e\u0442\u043c\u0435\u0442\u043a\u0443 \u0432 \u043e\u0434\u0438\u043d \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432:\u00a0Google\u00a0<\/strong>(1-\u0435 \u043c\u0435\u0441\u0442\u043e: 1,5 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432),\u00a0Microsoft\u00a0<\/strong>(3-\u0435 \u043c\u0435\u0441\u0442\u043e: 1,1 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432) \u0438\u00a0Amazon\u00a0<\/strong>(4-\u0435 \u043c\u0435\u0441\u0442\u043e: 1,0 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432). \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u044d\u0442\u0438 \u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u043b\u0438\u0441\u044c.\u00a0\u042f\u0431\u043b\u043e\u043a\u043e\u00a0<\/strong>(2-\u0435 \u043c\u0435\u0441\u0442\u043e: 1,4 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043b\u0430 \u044d\u0442\u043e\u0442 \u043f\u043e\u0440\u043e\u0433 \u0432 \u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443.<\/p>\n

\u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 Google \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 571 000 000 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0441 2018 \u0433\u043e\u0434\u0430 \u0437\u0430\u043d\u044f\u0442\u044c \u043f\u0435\u0440\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0438 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u044c \u043a\u043e\u043d\u0435\u0446 \u0447\u0435\u0442\u044b\u0440\u0435\u0445\u043b\u0435\u0442\u043d\u0435\u0439 \u0441\u0435\u0440\u0438\u0438, \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 Apple \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u043b\u0430 \u043f\u0435\u0440\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e. \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 Google \u0431\u044b\u043b\u043e \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0441\u0442\u0440\u043e\u0435\u043d\u043e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 Gemini \u0432 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0442\u0438\u043f\u0430 \u00ab\u0430\u0433\u0435\u043d\u0442\u0430\u00bb \u0432 \u043f\u043e\u0438\u0441\u043a \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0435\u043d\u0438\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0446\u0435\u043d\u0442\u0440\u044b \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n

\u0412 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043e\u043d \u0434\u0435\u0431\u044e\u0442\u0438\u0440\u043e\u0432\u0430\u043b \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u0432\u0435\u0441\u044c\u043c\u0430 \u0437\u0430\u043c\u0435\u0442\u043d\u043e:\u00a0\u041a\u043b\u043e\u0434\u00a0<\/strong>\u0412\u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0422\u043e\u043f-100, \u0437\u0430\u043d\u0438\u043c\u0430\u044f 27-\u0435 \u043c\u0435\u0441\u0442\u043e, \u0441 \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u043f\u043e\u0447\u0442\u0438 \u0432 100 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 (\u0442\u043e\u0447\u043d\u0435\u0435, 96,6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432). \u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f,\u00a0ChatGPT<\/strong>\u00a0\u0417\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d \u0441\u0430\u043c\u044b\u0439 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0433\u043e\u0434\u043e\u0432\u043e\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430: +2851 \u0442\u044b\u0441. 500 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432; \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u043e\u043c \u0432 \u0422\u043e\u043f-100 \u0431\u044b\u043b BlackBerry, \u043f\u043e\u043a\u0430\u0437\u0430\u0432\u0448\u0438\u0439 +3901 \u0442\u044b\u0441. 500 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0432 2008 \u0433\u043e\u0434\u0443.<\/p>\n

\u0422\u043e\u043f-10 \u0441\u0430\u043c\u044b\u0445 \u0446\u0435\u043d\u043d\u044b\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u043e \u0432\u0435\u0440\u0441\u0438\u0438 Kantar BrandZ 2026<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u041c\u0435\u0441\u0442\u043e<\/strong><\/td>\n\u0411\u0440\u0430\u043d\u0434\u0438<\/strong><\/td>\n\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 (\u043c\u043b\u043d $)<\/strong><\/td>\n\u0413\u043e\u0434\u043e\u0432\u043e\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 (%)<\/strong><\/td>\n<\/tr>\n
1.<\/td>\nGoogle<\/td>\n\u00a01.484.895<\/td>\n+57%<\/td>\n<\/tr>\n
2.<\/td>\n\u042f\u0431\u043b\u043e\u043a\u043e<\/td>\n\u00a01.380.294<\/td>\n+6%<\/td>\n<\/tr>\n
3.<\/td>\nMicrosoft<\/td>\n\u00a01.111.788<\/td>\n+26%<\/td>\n<\/tr>\n
4.<\/td>\nAmazon<\/td>\n\u00a01.022.820<\/td>\n+18%<\/td>\n<\/tr>\n
5.<\/td>\n\u0412\u0418\u0414\u0410<\/td>\n\u00a0814.906<\/td>\n+60%<\/td>\n<\/tr>\n
6.<\/td>\n\u0424\u0435\u0439\u0441\u0431\u0443\u043a<\/td>\n\u00a0366.624<\/td>\n+22%<\/td>\n<\/tr>\n
7.<\/td>\n\u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c<\/td>\n\u00a0286.158<\/td>\n+25%<\/td>\n<\/tr>\n
8.<\/td>\n\u0422\u0435\u043d\u0441\u0435\u043d\u0442<\/td>\n\u00a0251.551<\/td>\n+45%<\/td>\n<\/tr>\n
9.<\/td>\n\u041e\u0440\u0430\u043a\u0443\u043b<\/td>\n\u00a0235.838<\/td>\n+10%<\/td>\n<\/tr>\n
10.<\/td>\n\u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u0434\u0441<\/td>\n\u00a0235.095<\/td>\n+6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u041a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044e\u0442 \u0441\u0432\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/h2>\n

\u0412 \u043e\u0442\u0447\u0435\u0442\u0435 BrandZ \u0437\u0430 \u044d\u0442\u043e\u0442 \u0433\u043e\u0434 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0449\u0438\u0439\u0441\u044f \u0440\u043e\u0441\u0442 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0430\u0437\u0438\u0430\u0442\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432: \u043f\u043e\u0447\u0442\u0438 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u044c (23) \u0438\u0437 100 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u044d\u0442\u043e\u0442 \u0440\u0435\u0433\u0438\u043e\u043d. \u042d\u0442\u043e \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442 \u0438\u0445 \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 \u0438 \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u043d\u043e\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0438\u0445 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443.<\/p>\n

\u0412 \u041a\u0438\u0442\u0430\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432 \u0441\u0435\u0431\u044f:\u00a0\u0421\u0435\u043b\u044c\u0441\u043a\u043e\u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0431\u0430\u043d\u043a \u041a\u0438\u0442\u0430\u044f<\/strong>\u00a0(+54%),\u00a0\u0410\u043b\u0438\u0431\u0430\u0431\u0430<\/strong>\u00a0(+51%),\u00a0ICBC<\/strong>\u00a0(+49%),\u00a0\u0421\u044f\u043e\u043c\u044d\u0439<\/strong>\u00a0(+48%),\u00a0\u0422\u0435\u043d\u0441\u0435\u043d\u0442<\/strong>\u00a0(+45%) \u0438\u00a0\u041f\u0438\u043d\u0433 \u0410\u043d<\/strong>\u00a0(+41%).\u00a0\u0422\u0435\u043d\u0441\u0435\u043d\u0442<\/strong>\u00a0\u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0434\u0435\u0441\u044f\u0442\u043a\u0443 \u043b\u0443\u0447\u0448\u0438\u0445, \u0437\u0430\u043d\u0438\u043c\u0430\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u044e\u00a08<\/strong>\u00a0\u0441 \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0432 251,6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432.<\/p>\n

\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0442\u0443\u0442.<\/h2>\n

\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u044b \u0438\u0437 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u043e\u043f-100 Kantar BrandZ \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0440\u043e\u0441\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043d\u0430 141 \u0442\u044b\u0441. \u0434\u043e\u043b\u043b. \u0421\u0428\u0410. \u0422\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u0435\u0435, \u0447\u0435\u043c \u0443 \u0441\u0435\u0432\u0435\u0440\u043e\u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u043d\u043e \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0430 \u043c\u0435\u043d\u044c\u0448\u0435\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u2013 \u0432\u0441\u0435\u0433\u043e \u043b\u0438\u0448\u044c...\u00a0\u041b\u0443\u0438 \u0412\u044e\u0438\u0442\u0442\u043e\u043d<\/strong>\u00a0\u0438\u00a0\u0428\u0430\u043d\u0435\u043b\u044c<\/strong>\u00a0\u0417\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0444\u043e\u043d\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439.<\/p>\n

\u0425\u043e\u0442\u044f \u0415\u0432\u0440\u043e\u043f\u0443 \u0447\u0430\u0441\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u043e\u0442\u0441\u0442\u0430\u044e\u0449\u0435\u0439 \u043e\u0442 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0441\u0435\u043a\u0442\u043e\u0440\u0430, \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430\u00a0SAP<\/strong>\u00a0(+6%),\u00a0\u0421\u0438\u043c\u0435\u043d\u0441<\/strong>\u00a0(+68%) \u0438\u00a0Booking.com<\/strong>\u00a0(+33%) \u0441\u0442\u0430\u0432\u0438\u0442 \u0415\u0432\u0440\u043e\u043f\u0443 \u0432\u043f\u0435\u0440\u0435\u0434\u0438 \u0410\u0437\u0438\u0438 \u0438 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0438 \u043f\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0441\u0440\u0435\u0434\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 (B2B \u0438 B2C) \u0432 \u0422\u043e\u043f-100.<\/p>\n

\u0412\u044b\u0434\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u0431\u0440\u0435\u043d\u0434\u044b \u043f\u043e \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u043c<\/h2>\n
    \n
  • \u041e\u0434\u0435\u0436\u0434\u0430:<\/strong>\u00a0\u0437\u0430\u0440\u0430<\/strong>\u00a0\u0441\u0442\u0430\u043b \u0441\u0430\u043c\u044b\u043c \u0446\u0435\u043d\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043e\u0434\u0435\u0436\u0434\u044b \u0432 \u043c\u0438\u0440\u0435, \u043e\u0431\u043e\u0433\u043d\u0430\u0432 \u043c\u043d\u043e\u0433\u043e\u043b\u0435\u0442\u043d\u0435\u0433\u043e \u043b\u0438\u0434\u0435\u0440\u0430.\u00a0NIKE<\/strong>\u00a0\u2013 \u044d\u0442\u043e \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0435\u0433\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430.<\/li>\n
  • \u0420\u043e\u0441\u043a\u043e\u0448\u044c:<\/strong>\u00a0\u0413\u0435\u0440\u043c\u0435\u0441<\/strong>\u00a0\u043f\u0440\u0435\u0432\u044b\u0448\u0435\u043d\u043e\u00a0\u041b\u0443\u0438 \u0412\u044e\u0438\u0442\u0442\u043e\u043d<\/strong>\u0441\u0442\u0430\u0432 \u0441\u0430\u043c\u044b\u043c \u0446\u0435\u043d\u043d\u044b\u043c \u0432 \u043c\u0438\u0440\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043a\u043b\u0430\u0441\u0441\u0430 \u043b\u044e\u043a\u0441. \u042d\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0434\u0430\u0432\u043d\u044e\u044e \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044e \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0430.\u00a0\u0413\u0440\u0435\u0439\u0441 \u0423\u044d\u043b\u044c\u0441 \u0411\u043e\u043d\u043d\u0435\u0440<\/strong>\u00a0\u043a\u0430\u043a \u043f\u0435\u0440\u0432\u0430\u044f \u0447\u0435\u0440\u043d\u043e\u043a\u043e\u0436\u0430\u044f \u0436\u0435\u043d\u0449\u0438\u043d\u0430, \u0432\u043e\u0437\u0433\u043b\u0430\u0432\u0438\u0432\u0448\u0430\u044f \u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u044b\u0439 \u0430\u0442\u0435\u043b\u044c\u0435.<\/li>\n
  • \u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438:<\/strong>\u00a0\u0412 \u044d\u0442\u043e\u043c \u0441\u0435\u043a\u0442\u043e\u0440\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0439 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0431\u0430\u043d\u043a\u043e\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a...\u00a0\u0413\u043d\u0430\u0442\u044c\u0441\u044f<\/strong>\u00a0\u0438\u00a0HSBC<\/strong>\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0447\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0438.<\/li>\n<\/ul>\n<\/figure>\n
    <\/figure>\n
    REVISTABIZ.RO <\/figure>","protected":false},"excerpt":{"rendered":"

    Accelerarea AI a produs una dintre cele mai profunde schimb\u0103ri de p\u00e2n\u0103 acum \u00een valoarea brandurilor, ridic\u00e2nd la cel mai \u00eenalt nivel pragul de intrare \u00een clasamentul Kantar BrandZ Top 100 Most Valuable Global Brands din 2026. Valoarea cumulat\u0103 a\u00a0Top 100 global BrandZ\u00a0atinge un nou record de 13,1 trilioane de dolari, \u00een cre\u0219tere cu 22% […]<\/p>","protected":false},"author":1,"featured_media":11664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[226,238,133,136],"tags":[],"class_list":["post-11663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afaceri","category-corporatie","category-investing","category-advices"],"yoast_head":"\nCele mai valoroase branduri din lume! - TotCapital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totcapital.md\/ru\/cele-mai-valoroase-branduri-din-lume\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cele mai valoroase branduri din lume! - TotCapital\" \/>\n<meta property=\"og:description\" content=\"Accelerarea AI a produs una dintre cele mai profunde schimb\u0103ri de p\u00e2n\u0103 acum \u00een valoarea brandurilor, ridic\u00e2nd la cel mai \u00eenalt nivel pragul de intrare \u00een clasamentul Kantar BrandZ Top 100 Most Valuable Global Brands din 2026. 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